International Competitiveness and Global Markets

Mateja Bodlaj-Gregor Pfajfar


Engels | 20-08-2026 | 208 pagina's

9781041088806

Hardback


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This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.

Details

EAN :9781041088806
Auteur : 
Uitgever :Taylor & Francis Group Limited
Publicatie datum :  20-08-2026
Uitvoering :Hardback
Taal/Talen : Engels
Status :Wordt verwacht
Aantal pagina's :208
Reeks :  Routledge Studies in Marketing