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What if your customer experience could do more than delight — what if it could change behavior, fuel loyalty, and accelerate your sustainability goals? Consumers want to make better choices — but too often, businesses make it hard. That’s where customer experience comes in. This book shows you how to design CX that makes sustainable behavior the easy, obvious and rewarding choice. Build on interviews with 12 leaders in the field, guided by Kyden’s practical method for Sustainable Experiences, this book helps you to: • Focus on the intersection of customer needs and impact goals • Ignite new solutions that inspire action • Accelerate with experiences that scale change — and loyalty With real stories, strategic tools, and fresh energy, this book empowers leaders, CX experts, marketers and changemakers to shape sustainable experiences as accelerator of sustainable growth. Anika Siepel is a Certified Customer Experience Professional (CCXP) and consultant at Kyden. With a background in Industrial Design and experience in innovation, e-commerce, and digital transformation. Anika thrives on finding the balance between environment, people, and business — translating complex challenges into meaningful, human-centered solutions that are a force for good. Leon Bosma is a Certified Customer Experience Professional (CCXP) and consultant at Kyden. He specializes in customer & growth strategy and transformation. Leon guides B2B and B2C organizations in embedding customer experience at their core and demonstrates how CX can be a strategic lever for sustainable growth.

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