Korte beschrijving/Annotatie

Copywriting is the practice of writing text intended to inform, persuade or prompt action, and it forms the backbone of marketing and communication across nearly every industry.

Tekst achterflap

Copywriting is the practice of writing text intended to inform, persuade or prompt action, and it forms the backbone of marketing and communication across nearly every industry. This book, written with the assistance of artificial intelligence, offers a straightforward introduction to building a career in this field. You will find an overview of the core skills copywriters use, the types of clients and projects you are likely to encounter, and practical guidance on setting rates, finding work and managing your time. Whether you are considering copywriting as a primary income or as a supplementary pursuit, this book gives you a grounded starting point from which to develop your own professional path.

Slogan/Promotie

Copywriting is the practice of writing text intended to inform, persuade or prompt action, and it forms the backbone of marketing and communication across nearly every industry. This book, written with the assistance of artificial intelligence, offers a straightforward introduction to building a career in this field. You will find an overview of the core skills copywriters use, the types of clients and projects you are likely to encounter, and practical guidance on setting rates, finding work and managing your time. Whether you are considering copywriting as a primary income or as a supplementary pursuit, this book gives you a grounded starting point from which to develop your own professional path.

Biografie

Waries B.V. is a technology-driven publisher specialising in non-fiction. Through an efficient approach to the publishing process, Waries B.V. brings knowledge on a wide range of subjects to readers in accessible and affordable books. Where in the traditional publishing world a handful of people decide which information reaches the reader, Waries B.V. harnesses the AI revolution to break down those barriers. By having humans and AI work together, Waries B.V. creates books that would simply never have had a chance in the old system.

Details