Korte beschrijving/Annotatie

Color influences how you feel, decide, and interact with the world, often without your awareness.

Tekst achterflap

Color influences how you feel, decide, and interact with the world, often without your awareness. This book examines the psychological and cultural dimensions of color, drawing on research from perception studies, marketing, and design to explain why certain hues evoke calm, urgency, trust, or appetite. You will learn how color affects mood and cognition, how businesses use it to shape consumer behavior, and how cultural context changes the meaning of specific shades. The book also looks at color in branding, interior spaces, and personal choices such as clothing. Generated with the assistance of artificial intelligence and reviewed for clarity and accuracy, this book offers a straightforward, text based introduction for readers curious about the everyday role color plays in human experience.

Slogan/Promotie

Color influences how you feel, decide, and interact with the world, often without your awareness. This book examines the psychological and cultural dimensions of color, drawing on research from perception studies, marketing, and design to explain why certain hues evoke calm, urgency, trust, or appetite. You will learn how color affects mood and cognition, how businesses use it to shape consumer behavior, and how cultural context changes the meaning of specific shades. The book also looks at color in branding, interior spaces, and personal choices such as clothing. Generated with the assistance of artificial intelligence and reviewed for clarity and accuracy, this book offers a straightforward, text based introduction for readers curious about the everyday role color plays in human experience.

Biografie

Waries B.V. is a technology-driven publisher specialising in non-fiction. Through an efficient approach to the publishing process, Waries B.V. brings knowledge on a wide range of subjects to readers in accessible and affordable books. Where in the traditional publishing world a handful of people decide which information reaches the reader, Waries B.V. harnesses the AI revolution to break down those barriers. By having humans and AI work together, Waries B.V. creates books that would simply never have had a chance in the old system.

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